INTRODUCTION
The purpose of communication can be defined as the activity of raising the level of mutual understanding.
This course shows how we ‘cannot not communicate’ and yet we are able to choose the methods, including language, to get the best results we can.
Who will the course benefit?
Negotiations occur more often than just in the sales environment. Any individual that regularly needs to meet objectives and outcomes will benefit enormously from this course framework.
Course objectives
On successful completion of the programme participants will be able to:
Plan the negotiating arena and structure the negotiation
Construct their case convincingly
Prepare the 7 steps for successful negotiations
Apply the 4 essential rules of negotiating
Recognise body language signals and underlying communication clues
Use their personal power to negotiate successfully towards win/win
Course Content
What is negotiation and what is your potential as a negotiator
Preparation - the foundation of a successful negotiation
The 7 steps of negotiating success
The importance of mind-set and beliefs
The paradigms of human interaction
Four essential rules of negotiation
The negotiating arena - constructing the case convincingly
