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Why was JSA established?
John Seymour Associates was originally established through an identified need for people to be trained in Neuro Linguistic Programming (NLP). The demand came from individuals wanting to improve their ability to communicate, manage and understand themselves and others.


Who established it?

The original founder of JSA is John Seymour, an internationally renowned trainer and international best selling author (Introducing NLP, Training with NLP, Peak Performance through NLP, Successful Managers Handbook). Established in 1985 JSA is the longest established UK training provider in the area of NLP and soft skills.


What changes have occurred until 2007?

From 1985 through to 1998 JSA has successfully delivered open course training to thousands of individuals, helping them achieve their personal and professional outcomes.

In 1998 John Seymour Associates began to expand further into corporate management training. This was led by the demand from organisations that wanted their employees to have very specific skills offered through NLP training. It was at this point that Martin Shervington, international trainer and author (Peak Performance through NLP, Successful Managers Handbook, Don’t think of purple spotted oranges), joined JSA as Managing Director.

Over the past 9 years we have become the largest supplier of BTECs to the Fire Service and have expanded the base of the business across many sectors.

In 2006 we launched our CBT training brand – The Copewell Institute, and have become a market leader within just one year.


Where does JSA deliver its training?

JSA delivers it’s training nationally and internationally. We can arrange accommodation or use your own premises.


What is the future of JSA?

JSA itself is aware that in the modern, fast changing market place business success is determined by the organisation’s ability to learn, adapt and create. With this in mind and due to continued growth we have our own training room in the buzzing centre of Bristol- ‘THE SPACE on Baldwin Street’- which accommodates up to 50 people.

Feel free to come and see our dynamic team.


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